什麽是白領黑蘋果?求解,最近在網站看到的這個詞匯。
官方網站的網址我給貼到“參考資料”裏了
摘要: 關於“白領黑蘋果” 壹直以來,白領都是社會精英的代名詞,而如今,隨著社會競爭的日益加劇,“高智商、高學歷、高技能、高收入”白領精英們,在工作、生活上正面臨著越來越大的壓力。在零點調查的壹份白領工作 ...
黑蘋果青年介紹
Introduction of Black Apple Youth
壹、什麽是黑蘋果
One. What is Black Apple
現在大部分的青年學生和青年白領缺乏社交,除了自己的同事、同學和同鄉,在社會上沒有說得上話的朋友。他們局限在單壹的空間內刻板行動,對社會缺乏應有的感知和洞察。但也有這麽壹小群人,他們比壹般青年更具社會意識,是創業、公益、社交等社會實踐活動的核心。在青春年代,他們把自己訓練成了高度社會化的人。如果我們把壹般青年比作青蘋果,把具有豐富社會經驗的人比作紅蘋果,那麽他們就是我們所說的黑蘋果。黑蘋果是青蘋果向紅蘋果的過度,而又比紅蘋果更富有激情和活力,他們保有著自己的個性與夢想,他們是高度社會化的青年。
Most young students and white collars lack social intercourse, for they hardly have any friends can talk to except for their colleagues, classmates and fellow townsmen. They confined themselves in single limited space and lack necessary conception and understanding about society. But there are also a small group of people, who have social awareness, not like normal youth, and they are core of entrepreneurship, public welfare and social intercourse. In their young age, they got themselves trained as people who were highly socialized. If we compare normal youth as Green Apple, experienced people as Red Apple, they are as what we said, Black Apple. Black Apple is the transition from green apple to red apple, while more energetic than red apple. Black Apples have their own personality and dreams, and they are highly socialized youth.
白領黑蘋果的三個段位
Three levels of white collar Black Apple
初級白領黑蘋果:
Primary level white collar Black Apple:
在單位內崗位上樂於主動幫助其他同事,在遇到分工邊緣處的工作願意主動擔當,積極向其他部分的同事介紹自己,參與公司組織的各類的員工活動,是企業內部的活躍分子,同時也在與客戶交往的時候比較註重客戶感受,經常受到客戶的表揚。適當發展壹定的業余愛好,並把愛好保持壹定的頻率與規律。
Love to help other colleagues in the unit and to undertake the post if it were at the edge of labor division, introduce yourself actively to colleagues in other departments and take part in various activities organized by the company, the activist within the company, care about the feeling of customers when communicate with them, often get appraised by them. Develop some hobbies and keep proper frequency and regular pattern about hobbies.
中級白領黑蘋果:
Middle level white collar Black Apple:
在單位內部人員與客戶關系良好的情況下,對於行業信息比較關註,保持與業內專家與業內同事的壹定關系,註意啟發客戶與合作者新的合作機會,保持廣泛閱讀,能與各種遇到的朋友提出別人感興趣的話題,愛聽外部講座,也願意請教業內外朋友。中級黑蘋果能積極參與基於愛好、學習熱情、同學戰友經驗而形成的社交圈。
Get along well with colleagues inside the company and customers, pay attention to industry information, keep a proper relationship with experts and co-workers in the industry, develop new cooperative opportunities with customers and partners, read a lot, have interesting topics to talk about when come across various kinds of friends, love to attend lectures and willing to ask for advice from friends in and outside the industry. Middle level white collar Black Apple can fit in well in social circle based on hobbies, passion of learning and classmates or comrade-in-arms.
高級白領黑蘋果:
Senior level white collar Black Apple:
有相對穩定的外部社交圈,是社交圈的積極分子,能在各類朋友中註意到先行投入、禮尚往來、維持日常的內外社會關系,並適當註意社交關系的更新,高位親和低位有氣質,對於其他人的需要總有適當回應的能力,並以公益或者專業新知保留有壹定的正面社會形象。高級黑蘋果已經有能力從業余愛好圈裏面發展業務機會或者把這當成發展業務資源的能力。高級黑蘋果與紅蘋果的最重要區別在於所掌握資源的充分性、主動性與行動的從容性,紅蘋果形成明確的設定目標而驅動人們行動的能力。
Have stable exterior social circle and being the activist in the circle. Care to courtesy and polite, and maintain daily social relationship, upgrade social relations properly, being gracious when getting high position and have good dispositions when work in low position, always response others’ demand and keep positive social image by public welfare or new professional knowledge. Senior Black Apple has the capability to develop business opportunities in hobby circles and regard it as an ability to develop business resources. The most important difference between senior Black Apple and red apple lies in the completeness, initiative and calmness of resource. Red apple has clear goals which can drive the capability to act for people.
二、黑蘋果青年項目介紹
Introduction of Black Apple Youth Project
“黑蘋果青年計劃”於2010年由零點青年公益創業發展中心發起,宗旨在於推動青年社會參與(Youth Social Engagement)這壹新的公益理念。“黑蘋果青年計劃”項目包括兩部分:大學生黑蘋果和白領黑蘋果。
“Black Apple Youth Plan” was launched by Horizon Center of Youth Entrepreneurship for Society in 2010, aiming at promoting a new concept of public welfare, Youth Social Engagement. “Black Apple Youth Plan” includes two parts: college student Black Apple and white collar Black Apple.
白領黑蘋果
White collar Black Apple
壹直以來,白領都是社會精英的代名詞,而如今,隨著社會競爭的日益加劇,“高智商、高學歷、高技能、高收入”白領精英們,在工作、生活上正面臨著越來越大的壓力。在零點調查的壹份白領工作壓力研究中發現,近三分之二的公司白領表現出需要問醫的心理疲勞癥狀,其中,“在太短的時間有太多事情要做”和“不得不迫使自己跟上新科技或本領域的發展”被並列為首要工作壓力來源。有人說,在生活方面,白領將進入新奴隸時代,房奴、車奴、孩奴等封號將成為籠罩在頭頂揮之不去的陰霾;在工作方面,白領們不知不覺成淪為上班奴,做事再好,也不如別人關系好有效,;在感情方面,想找個另壹半卻因為各種客觀原因不得不推遲…無法融入這個活生生的城市、也無法進行進壹步的知識提升與社會能力的提升。
Since a long time ago, white collar has been a synonym of social elite. However, with the growing competition in society, white collars who have “high IQ, high education degree, skill and high income” are now facing more and more pressures in work and life. It is shown by a research report of working pressure of white collar made by Horizon Group that almost two thirds of white collars need to see doctors because of psychological fatigue, of which “too many things to do in short time” and “have to catch up with the development of new science and technology” are top resources of working pressure. Just like someone ever said, in respect of life, white collars will enter into era of new salves and haunted by titles as house slave, car slave and child’s slave; in respect of work, white collars will become slaves to work before they know it. Petticoat influence even speaks louder than hard working; in respect of emotion, white collars need to deal with single life because of various objective reasons…can’t fit in this real city, nor achieve further improvement of knowledge and capabilities.
為此, 零點青年公益創業發展中心(YES)發起“白領黑蘋果”系列活動,聯系社會各界所有關註白領文化的優秀個人與組織,通過壹系列不同主題的大型社交活動,為社會白領群體進壹步提升知識與社會能力,降低社會生活與事業的發展成本做出貢獻。讓白領的職業發展與社會發展並行,使其社會行動成為提升職業素養的新動力。
With this in mind, Horizon Center of Youth Entrepreneurship for Society has launched series activities of “White Collar Black Apple” by calling on all quarters of society to pay close attention to excellent individuals and organizations of white collar culture, holding a series of large social activities of different themes so as to further improve knowledge and social capability of white collars and reduce the cost of social and career development. Thus the career development of white collars can go with social development, and their behaviors in society can become new driving force of professionalism improvement.
2011年,“黑蘋果青年”項目將推動全國範圍內的黑蘋果們參與主題為“春風、夏花、秋月、冬雪” 四季系列年度大型社交活動,從而有效地聯系、服務、凝聚白領青年與關註白領青年的企業群體。將成為2011年對青年群體最具關懷,最具影響力的活動。
In 2011, “Black Apple Youth” project will launch annual large social activities with themes of four seasons of “spring breeze, summer flower, autumn moon and winter snow” on a national scale so as to effectively contact with, serve and collect white collars and enterprise groups caring about white collars. It will inevitably become the most caring and influential activity for youth group in 2011.
2.1夏花會
2.1 Summer Flower Meeting
“夏花會”,作為四季會中以“清零式公益招拍掛 ”為主題的公益活動,以壹個盛大的公益主題派對為平臺,通過白領自發拍賣籌資、自主策劃公益項目、自願利用公益基金實踐公益項目,讓白領青年在輕松時尚的交流與溝通中邁出公益行動的第壹步。 整個活動成為2011年青年公益領域最有收獲的大型純公益聚會。從6月到8月,YES聯合多家機構和媒體舉辦了5場夏花會,吸引了北京、上海、深圳三地2000余名青年參與其中,覆蓋了200多家媒體,並邀請到了新東方總裁俞敏洪、創新工場合夥人王肇輝、首任盛大遊戲公司CEO兼董事李瑜在內的幾百名企業界、公益界的高管精英作為評委或者觀察員出席本次活動。5場活動***籌集資金503080.5元,誕生33個公益團隊,這些資金將全部用於資助這些公益團隊。
“Summer Flower Meeting”, as the public welfare activity with the theme of “public bidding, auction and listing of Zero-Clearing public welfare”, will use a large entrepreneurship party as the platform, in which white collars can finance by auction, design public welfare project and use public welfare fund so as to help white collars take the first step in public welfare activities through relaxing and fashionable communication and exchanging. The activity will become the most rewarding large public welfare party in the field of youth public welfare in 2011. From June to August, YES cooperated with several organizations and medias to hold five Summer Flower Meetings, which attracted over 2000 youths from Beijing, Shanghai and Shenzhen. The activity has covered 200 medias and invited hundreds of executives from enterprises and public welfare including the president of New Oriental, Yu Minhong, partner of creative workshop, Wang Zhaohui, the first CEO and Director of Shanghai Shanda Games Limited, Li Yu to attend the activity as judges or inspectors. Five activities have financed totally 503080.5 yuan and have 33 public welfare groups created. The fund will all be used to support these groups.
2.2 Autumn Moon Meeting
“秋月會”以“旅行”為主題,名曰:“分享世界、分享愛”。通過旅行達人們分享花小錢卻能深度遊的旅行經驗,告訴更多的白領——旅行其實是有技巧的,而且可以是件輕松簡單的事情,不壹定要有充足的時間、大量的金錢、流利的外語等才能成行。
The theme of “Autumn Moon Meeting” is “tourism”, which means “Share the world, Share the love”. By sharing experience of tourism lovers about how to have in-depth tourism with less money, the meeting intends to tell more white collars that tourism has a lot of skills and can be an easy thing, which dose not always need much time, money and fluent foreign language.
在場的300余名白領將會被迅速分組,從組內每個白領所攜帶的旅行計劃中,推選出最好的壹條計劃。活動現場評委將根據省錢、好玩、有學問等多維度標準評選出優秀旅行計劃,分享最令人心動的旅行大獎甚至旅行基金,幫助大家實現夢想!
Over 300 white collars at the site will be quickly divided into groups, in which every white collar should pick up the best plan from the travel plans they carried. Judges will select the best travel plan based on money-saving, interest, thinking and other standards and help everybody realize their dreams by sharing the big prize of tourism even tourism fund.
全國巡回活動之後,項目組會將從各地甄選出的旅行計劃與社會名人、旅行達人的旅行故事***同集結出版壹本極具功能性和分享性的書籍。讓本系列活動不僅限於落地的幾場,更能延續到今後直至永遠,真正實現“分享”!
After the world tour, project committee will publish a book to share with everybody about travel plans and travel stories of social celebrities and tourism lovers from different places. So the series of activities will be carried on forever and “shared” by everyone forever!