壹丁集團股份有限公司的產品體系
自主品牌
互聯網時代，壹丁集團將在光通信及互聯網智能、時尚電子、生活創意、智能服務等產品領域，建立自主品牌、自主開發、自主生產的產品體系，開創壹丁集團自主產品元年。
In the Internet era, EADING will establish products system with self-owned brand, self-development and self-production in the fields of optical communication, internet intelligence, fashionable electronics, life innovation and intelligent service to create a new era of EADING independent products.
光通信
專註光通信集成電路芯片研發與產業化應用，構建服務於家庭的智能家居生態系統，研發和生產國家“光纖入戶”和“三網融合”過程用到的集成電路芯片、智能家居、智能雲平臺、智能機器人等軟硬件產品，擁有豐富模擬和數字集成電路設計經驗的博士後技術團隊，專註自主技術創新和完整知識產權，研發多款用於光通信的高速集成電路芯片產品，擁有多項國際發明專利，已成為具有市場競爭力的集成電路設計企業。
It focuses on research, development and industrialization application of integrated circuit chips applied on national Fiber-To-The-Home and Tri-networks Integration process and establishes smart home ecosystem in the service of household. It also researches, develops and produces software and hardware products like smart home, smart cloud platform and intelligent robots. EADING has a group of post- doctorates technical team with rich experience in analog and digital integrated circuit design and a focus on independent innovation and intellectual property perfection. The team has successfully developed a number of high speed integrated circuit chips for optical communication and possessed several international patents. The enterprise has already become a competitive integrated circuit designer in the market.
互聯網智能
EADING 是壹丁互聯網智能產品品牌，由壹丁集團自主創新研發、制造和銷售，以國際壹流的工業設計理念，以“簡單、易用、有趣、智能”產品定位，打造集移動互聯、雲計算、物聯網、大數據為壹體的時尚電子科技生態鏈。互聯網智能產品不僅可以融入到更加智慧化的生活場景中，還可以捕捉、挖掘、分析用戶各方面的數據，進行大數據分析，為用戶提供最具簡單有趣的智慧新生活。
EADING is a brand of internet intelligence, independently developed, innovated, manufactured and sold by EADING Group, which adheres to the world-class industrial design philosophy and product positioning as simplicity, usability, fun and intelligence. EADING creates an ecological chain of fashionable electronics technology, integrating with mobile internet, cloud computing, internet of things and big data. The products can not only integrate into much more intelligent life scenes, but also capture, excavate and analyze users’ data, which provides users with much more convenient, intelligent and interesting technology life.
時尚電子
壹丁時尚電子由國際時尚創意設計團隊領銜產品開發，突出現代元素，定位年輕活力的潮流人群，是壹丁自主打造的時尚前沿品牌。
EADING fashionable electronics are developed by international fashion and creative design team, which highlight modern elements and target at youthful and energetic trendsetters. It is a self-created fashion brand.
生活創意
EAsmart 是壹丁生活創意產品品牌，由壹丁自主創新設計和生產制造。本著新潮、創意、手工、天然的產品開發理念，以全球創意文化為基因，凝聚生活創意元素，為註重提升生活品質的人士開發創意產品。
EAsmart is a self-designed and manufactured brand of EADING creative life products. With the product development philosophy of fashion, innovation, handwork and nature, it originates from the source of global innovative culture to integrate creative life elements and develop innovative products for people who have a taste for life quality.
智能服務
小丁是壹丁集團智能服務自主品牌，面向個人、家庭和政企客戶，提供包括軟硬件維護、windows、ios 和android 系統優化、延保、保養、芯片級維修、個性化DIY、家庭組網、智能家居維護、企業IT 運營維護、企業IT 外包等多種類型的服務。
Xiaoding is a self- owned brand of intelligent service for individuals, families, government and enterprises. It provides various types of service like software and hardware maintenance, system optimization of windows, ios and android, extended warranty, maintenance, chip level maintenance service, individual DIY, home network, smart home maintenance, enterprise IT operation maintenance and IT outsourcing.
第三方品牌
壹丁集團與蘋果、聯想、三星、微軟、英特爾、 MAGISMETOO、MOMODESIGN、Ciclotte、Nothing Design、Gerber、Firstbike、Bagheraclassic、CSBOOX、ZIIIRO 等全球眾多頂級品牌合作，覆蓋整機、配件、服務及內容四大產品形態。
EADING cooperates with many world leading brands like Apple, Lenovo, Samsung, Microsoft, Intel, MAGISMETOO, MOMODESIGN, Ciclotte, Nothing Design, Gerber, Firstbike, Bagheraclassic, CSBOOX, ZIIIRO, covering four product forms of overall unit, accessories, service and contents.
通路結構
壹丁智能生活館
壹丁智能生活館經營互聯網智能、生活創意、時尚電子、智能服務等自有品牌產品，兼營全球頂級電子品牌，品類涵蓋智能3C、智能音樂、智能學習、智能旅行、智能娛樂、智能家居、智能安防、智能健康、智能車載、機器人等，為用戶創造最佳的智能購物體驗。
EADING SmartLife operates self-owned brand products like internet intelligence, life creation, fashionable electronics and intelligent service and proxy products of world’s top electrics, covering smart 3c, smart music, intelligent learning, smart travelling, smart entertainment, smart home, intelligent security, intelligent health, intelligent vehicle and robots etc. It succeeds in intelligent control, remote cooperation, intelligent analysis and decision-making via big data cloud platform, which creates the best intelligent shopping experience for users.
EAsmart創意時尚碼頭
EAsmart 創意時尚碼頭主營壹丁自主開發的生活創意產品，依托海外采購和設計團隊，引進眾多國際知名品牌，提供全球最具美感的創意時尚臻品，為城市打造文化創意新地標。
EAsmart, an innovative and fashionable dock, mainly operates EADING self-developed creative life products, which depends on oversea purchasing and design teams to bring in many international well-known brands and provides the world’s most aesthetic and chic products. It will be a new fashion hub in the city.
第三方品牌專賣店
壹丁集團是全國最大的國際電子品牌零售企業之壹，擁有300 多家第三方品牌專賣店。與聯想、蘋果、三星、微軟、英特爾等全球知名品牌進行戰略合作，成為首家獲得聯想授權的全國連鎖商（授權號：0001），蘋果公司授權首批全國IT 渠道APR。依托專業的采購團隊，引進全球優質的配件產品，為用戶提供非凡體驗。
EADING is one of the largest international electronics retail enterprises with over 300 exclusive shops in China. Its strategic partners include international well-known brands like Lenovo, Apple, Samsung, Microsoft and Intel etc. It became Lenovo’s first franchisee (Authorization NO.:0001) and one of the first Apple Premium Resellers in IT channel in China. It brings in the best accessories, supported by professional purchasing team, to offer an amazing experience for users.
渠道
壹丁渠道業務具有強大的渠道優勢、市場能力和客戶服務體系。通過與產品供應商及核心代理商保持穩定、長期的合作，充分保證供應鏈各方的利益，實現多區域、多品類、多品牌的良性分銷模式，形成良好的分銷體系。同時，依靠完善的售後服務和先進快捷的物流運作，提供良好的服務保障。
EADING channel business has broad channels, marketing capacity and customer service system. It keeps stable and long-term cooperation with suppliers and core agents to ensure the interests of all parties in the supply chain, which enables to establish a multi-zone, multi-category and multi-brand distribution system. In the meanwhile, EADING guarantees its excellent service by virtue of its perfect after-sales service and rapid logistics operation.
新通路
壹丁新通路業務以B2C 或B2B2C 運營模式，通過電商或其它零售企業等平臺，涵蓋電商、企業內購EPP、企事業員工福利性消費、銀行信用卡商城直營、FA 服務商、郵件營銷、目錄營銷、加油卡直購、企事業單位團購等多種業務，圍繞和貼近客戶需求，提供最實惠及時的產品和服務解決方案。
EADING new channel business, operating in B2C or B2B2C modes, covers electronic business, enterprise employee purchase (EPP), employees’ welfare consumption, credit card direct operation, FA service provider, e-mail marketing, catalog marketing, gas filling card direct purchase, enterprises and public institutions group purchase etc. It focuses on customers’ requirements and provides more reasonable products and solutions in time.
第三方平臺
“易數易碼”是壹丁集團第三方平臺品牌，致力於創造IT 互動式商業連鎖，突出電腦手機消費電子業務，建立完善的品牌售後服務和互動體驗。
Easemart, the third party platform brand of EADING Group, devotes to building interactive IT commercial chains, highlighting consumer electronics businesses of computers and mobile phones and establishing perfect after-sales service and interactive experience.
行業
壹丁智慧政企(EApower) 定位B2B 或B2B2B 經營模式，面向企事業單位提供“信息化、智能化、自動化”壹站式解決方案服務。多年來，專註自主研發能力提升和行業資源整合，與聯想、Microsoft、IBM、思科、華為、DELL、Vmware 等國際廠商建立合作夥伴關系，通過“福建省軟件企業”和“福建省科技企業”認定，發展超過200 家政府及企事業集團客戶，跨越教育、醫療、交通、政府、部隊、金融、能源、通信等多個領域。
EApower, which positions at B2B or B2B2B business models, provides one-stop solution of informationization, intelligence and automation for enterprises and public institutions. For many years, EADING devotes to improving the capacity of independent research and development and integration of industry resources. It has partnered with a number of international companies like Lenovo, Microsoft, IBM, Cisco, Huawei, Dell and Vmware. Identified as “Fujian Software Enterprise” and “Fujian Technology Enterprise”, EADING has more than 200 clients distributing various fields like education, health care, traffic, government, troops, finance, energy and communication fields.